Raisin Bran to Drop New Ad Campaign After Controversy

Kellogg's, maker of Raisin Bran cereal, said today that it will be pulling the cereal's proposed ad campaign after complaints from a number of organizations and demographics.  Raisin Bran is of course famous for having two scoops of raisins in every bowl.  However, the public has taken up arms against its proposed slogan, "Two Scoops, One Bowl."  Responses have ranged from moderate disapproval to outraged disgust.  

Anne Thornton of Maryland, a regular consumer of Raisin Bran said, "I hope they aren't referring to what I think they're referring to.  I heard about that in my book club."  Her son Jason, age 17, was less tactful: "S***'s disgusting.  I mean, have you ever looked at Raisin Bran?  A few minutes in the bowl and it looks like... you know?"

Don Nelson, the consultant hired to revamp the brand's image says the idea for the slogan was not his.  "My son actually suggested it.  He and his friends thought it was hilarious.  I thought it might be a good way to reach the younger demographics that Raisin Bran typically struggles with."  When told why his son believed it to be funny, Nelson replied simply, "Oh.  Oh dear."  

-nytimes.com